Blog ghost writer6/17/2023 ![]() ![]() Polishing – proof-reading the content generated by the ghost-writer to ensure the highest quality finished product, adding images and links to enrich the content.SEO – Ensuring that the content, once generated, is optimized to organically attract the greatest number of new readers, through the title, content and targeted keywords.Publishing – Ensuring you’re up to speed with WordPress (or other content platform) and making sure you know how to publish blogs readily on your site is essential. ![]() The Brief – We’ll go over this in more detail at the end of this post, but the brief is all the information the ghost writer needs to successfully generate the content you want.The strategy should be mapped out at least three months at a time, but with enough flexibility to react to emerging trends. Strategy – the head writer needs to know where the content is going long-term, so that each blog is new and rewarding for the reader, and builds on the content that has already been published.Essentially, the oversee the implementation of the ghost writer’s work. Or, if you’re a one-man operation, become one.Ī head writer or editor’s duties include generating the briefs, oversight of the content, after-care and strategic planning. This means having a head writer or editor in-house. You still need them to work on the vision of the writing and to manage them to see if they’re in line with the company’s requirement. Outsourcing contents to ghost writers doesn’t mean you can completely dissolve your in-house writing team. You still need a person in charge to oversee the whole writing process including managing ghost writers. As a management training for your in-house writer.You’re a full-stack marketer with no plans to hire full-time staff but have little time to write consistently.You want to minimize number of internal staff.In-house writers are busy with temporary projects.As a filler when an in-house writer resigns.Other reasons to hire ghost writers includes: By putting in a little effort to establish a relationship with a ghost writer, you can see all the benefits of regular content without spending your life anchored to the keyboard, unable to progress your other business goals. This is a great way to lessen the burden of the process on you. Ghost writers are plentiful, and a careful choice will yield you the best results. Ghost writers are copywriters that will write your content for you, based on briefs you provide. Unfortunately, the most labor intensive part of that process is the writing, and it can take up too much of your time to leave much more for other areas essential to business growth. To guarantee consistency, you have to have a writing process. That’s when your audience will begin to grow. If people know they can expect high quality, insightful and regular content from you, that’s when they’ll start to share your posts and recommend them to others. Soon, they will completely forget that your blog even exists.Ĭonsistency is absolutely key, not just in the regularity of your updates, but in their quality, too. No matter how good your blogs are, a couple of weeks without anything new will make people stop rechecking. Regularly posting new content is essential – one blog every few weeks won’t give readers the reason to check back regularly. That said, the burden of creating content is one of the biggest challenges you’ll face when successfully building an online business.ĭon’t get me wrong: it’s worth it. You create content, content builds audiences, audiences become your customers. Just like a recipe, a content brief helps to create more effective and useful content for your blog.Content marketing is the only marketing that matters in the online arena. It tells the writer what ingredients to use, who the target audience is, and what the objective of the post is. Use a Content BriefĪ content brief is like a recipe for blog posts. You should also include suggestions on how the writer could improve the content. It is important to be clear about what parts of the draft you liked, what didn't work, and why. The goal of providing feedback is to help the writer create content that is useful for you and your business. It gives you a clear target to aim for and makes it easy to ask for help or give feedback if something isn't quite right. Having an example of the kind of writing you want to produce or the style of posts you want to emulate is crucial for any writer. After the post is published, be open to feedback so you can make any necessary adjustments. You need to share your vision and goals for the blog before any writing takes place. Collaborate with your Ghost Writer Ideate and Plan Content TogetherĪ successful business blog is all about communication. ![]()
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